Preparations For The AW13 Fashion Show

Preparations are going really well. Lot of excitement can be seen and at the same time a bit of nervousness as well. Venue is been finalized the Edmond J. Safra Fountain Court at Somerset House.Here is a short video of the location where the event is going to take place. 

The countdown has begun and the venue looks perfect. It seems people are eagerly waiting for the event to take place on March 6th 2013. Invitation card has been distributed and hoping people to turn up for the major event. 

London Fashion Week at Somerset House

London Fashion Week is organised by British Fashion Council (BFC) and first took place in 1984, which amongst one of the 'Big Four' international trade shows in the world.

The 60 catwalk shows on the official schedule are currently taking place at Somerset House, which is located in the central London. 

This year, fortunately, Paul Smith is going to use Edmond J. Safra Fountain Court at Somerset house as the catwalk show venue to present their 2013 AW collection to all of the audiences. It is one of the most architecturally stunning courtyards in central London. The Edmond J. Safra Fountain Court features a 'grove' of fifty-five water jets, specially choreographed and enhanced with fibre-optic lighting.

Floor Plan of Somerset House

Paul Smith, a British Iconic Brand

Made in Britain

 a badge of quality and heritage

Exhibitors of Wool Modern 

According to our research, there are more and more people start noticing about the quality while choosing the clothes; durable styles, comfort and quality become the important elements nowadays.

Sir Paul Smith's design  playing with stereotypes of ‘Britishness’ such as floral designs, cricket jumpers and stripes, Smith brings them into the realm of fashion with playful touches of detail. Often this will be interpreted in the detail of suit linings by making them floral in design and brightly patterned or making each shirt button a different colour. 

"Wool is always my first choice because it is natural, it works. It is substantial- you can't do better than use wool."   - Sir Paul Smith. 

He had joined 'The Campaign for Wool', which is founded by HRH The Prince of Wales, had made the contribution of raising the demanding of British-manufactured  wool as well as promoting the future of sustaining fashion.

   

Mind Map

                       Team work -  Dividing work amongst ourselves 

      Executing the work

 Looking at previous Paul Smith Collections 

     Looking at the venue - Somerset house