Made in Britain
a badge of quality and heritage
According to our research, there are more and more people start noticing about the quality while choosing the clothes; durable styles, comfort and quality become the important elements nowadays.
Sir Paul Smith's design playing with stereotypes of ‘Britishness’ such as floral designs, cricket jumpers and stripes, Smith brings them into the realm of fashion with playful touches of detail. Often this will be interpreted in the detail of suit linings by making them floral in design and brightly patterned or making each shirt button a different colour.
"Wool is always my first choice because it is natural, it works. It is substantial- you can't do better than use wool." - Sir Paul Smith.
He had joined 'The Campaign for Wool', which is founded by HRH The Prince of Wales, had made the contribution of raising the demanding of British-manufactured wool as well as promoting the future of sustaining fashion.
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